American Heart Association
Often times, when we’re arguing about a headline or a font or an idea, we have to remind ourselves that we’re in advertising. We’re not curing cancer. However, sometimes we get to help fight heart disease. We got to work with our friends at Freeman+Leonard, Hurst Digital and Elliott Park Illustration to help the American Heart Association relaunch a program called Target: Heart Failure to help reduce 30-day readmissions across the country.